Personal branding goes way further than your logo or font. It's how you are perceived by every interaction people have with you.
This is a good thing, because it means you have the power to create your own authentic personal brand.
Let me show you how to manage the way you're perceived.
I will walk through:
- The basics of defining and growing your personal brand
- Including establishing your personal style
- Building a consistent online identity
- Creating visual content
- And will share some of my fave resources
With some focused action and the right marketing strategies anyone can stand out in the marketplace and attract their ideal audience.
#1 HOW DO YOU WANT TO BE PERCEIVED?
Whether you create a specific brand identity or not, everything you do creates how you are perceived by others.
- In person
- Telephone calls
- Yep – even those Facebook rants!
So what do you want people to think of when they think of you? You can share content online that embodies those specific characteristics.
#2 KNOW YOUR AUDIENCE
You know your audience best, so use your knowledge to create a brand they can relate to.
REMEMBER – You are UNIQUE!
Who you are, your story and the life you live, makes you unique in your own way.
You will attract specific people that your biggest competitor wouldn't – simply because you are you.
#3 ESTABLISHING YOUR PERSONAL STYLE
How can you create a personal style that conveys a certain look or feel to your visitors?
This can easily be achieved with your choice of:
- Colour schemes
- Photo filters
Consider how each of your choices will bring out the key points of your personality, the message you want to convey and how they will be attractive to your ideal audience.
#4 HOW TO CHOOSE COLOURS FOR YOUR PERSONAL BRANDING
You need to pick colours which are a balance between:
- Colours you love
- Colours that will resonate well with your audience
- Colours that work well together
To find colours which work well together there are a few simple rules to follow.#EmilysTIPS: A great place to choose #colours is colour scheme designer @PalettonCom Click To Tweet
Colours trigger different emotions:
Understanding color psychology can help you reflect the feelings you want to evoke from your customers. For example, if you want someone to be excited or energetic while browsing your website, consider bold colors like red, yellow or orange. Or, for a calming effect try pastels, or nature inspired blues and greens. – Canva
A must have tool in your tool box is a Colour Picker Tool – so you can grab the HTML colour code, eg #e22484 for colours you like or use in your branding.#EmilysTIPS: DOWNLOAD the @EyeDropper Colour Picker for Chrome eye-dropper.kepi.cz Click To Tweet
Other places to use your Branding COLOUR CODES
On your blog:
- Header Text (H1, H2 & H3 tags) – Make you blog post pop by highlighting your Header fonts in the main colour of your blog
- Link colours – Make your links stand out and also suit your blog by using your main colour code
- Icons and Symbols ➊ ① Ⓐ ● ➜ Go to fsymbols.com for lots of different icons
- Customise the colour of your Twitter links by editing your theme colour. Do this on any other platforms that allow customisation.
#5 HOW TO CHOOSE FONTS FOR YOUR BRANDING
Choose a couple of fonts that work well together and stick with those for your logo, graphics etc.
There is an art to picking fonts!
Here's a great guide to font pairing…
#6 HOW TO CREATE A LOGO TO PERSONALLY BRAND YOURSELF
Canva makes it very simple to create a logo.
For personal branding you'd probably want to stylise your name and/or image rather than an actual logo.
People want to connect with you, not your logo!#EmilysTIPS: I recommend having a light an dark version of your #logo for usage flexibility. Click To Tweet
#7 BUILDING A CONSISTENT ONLINE IDENTITY
Your aim should be to create a brand with a similar look and feel throughout your online presence.
As Canva so perfectly states it:
EmilysTIPS: Use @Canva to create the perfect cover images to brand your social platforms. Click To Tweet
Consistency lies in applying the same filter, the same size, the same font type across your visual platforms. It creates cohesion, so that if a customer follows you on Facebook instead of Instagram, they still get the same story. Your visual branding should make sense with your identity.
#8 CREATING VISUAL CONTENT
Now to show you my top TIME SAVING TIP to creating BRANDED VISUAL CONTENT suitable for all over social media – including your blog.#EmilysTIPS: In @Canva choose the Instagram template SQUARE. It works well across all social… Click To Tweet
As you'll see the following images started off with the same basic template, but each have their own unique quirks…
Using a basic template it's easy to add:
- Background Images
- Different Layouts
- Photo Filters
- Text Overlays
- Shape Overlays
- Image Holders
- Social Media Icons
- Background Patterns
- And much more…
Creating visual content can start to get quite pricey… Fear not – Introducing LibreStock a search engine for free stock photos you can use for your visual content!#EmilysTIPS: Get 100% FREE & ROYALTY FREE #Images @Libre_Stock Click To Tweet
Visual content is a vital part of your content marketing strategy. I'll leave you with this lovely quote from Peg Fitzpatrick…
Oh and I also created a lovely Twitter Moment with all of this info on it, If you got value from this blog post and you'd like to tweet it that would be super awesome.
So, tell me… do you already have a personal brand, or are you planning to take the next step of creating yours?
Let me know in the comments below.
Here’s to your awesome personal brand!